Disney+ is elevating costs and cracking down on account sharing

Again in Might, Disney CEO Bob Iger introduced that the company’s streaming service would be getting a price hike later within the yr. Now, we all know when: throughout Disney’s quarterly earnings name, Iger introduced that the ad-free Disney+ premium tier could be raised to $13.99 on October 12. It is the streaming service’s second $3 worth enhance within the final yr — the present $10.99 subscription worth was set in December. Hulu’s ad-free plan can be getting the $3 bump, elevating it to $17.99/month for a standalone subscription.

It is a massive worth enhance, however Disney is providing some reduction for patrons who’re prepared to bundle the providers. A brand new Duo Premium subscription that bundles each ad-free tiers of Disney+ and Hulu shall be obtainable for $19.99. Disney additionally introduced that beginning in November, the $8 ad-supported tier it launched within the US final yr shall be made obtainable in Europe and Canada.

Iger additionally warned that Disney could be pushing back against account sharing quickly, stating that the corporate is “actively exploring methods to handle account sharing and the perfect choices for paying subscribers to share their accounts with family and friends.” The corporate expects to start out implementing these new insurance policies someday in 2024. 

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