Elon Musk is rebranding Twitter to ‘X’ and killing the fowl emblem

Elon Musk’s rebrand of Twitter appears to be underway. In a collection of late-night tweets Saturday, Musk shared that the corporate’s well-known fowl emblem and identify would quickly be no extra. The corporate, it appears, will merely be often known as “X.”

“And shortly we will bid adieu to the twitter model and, regularly, all of the birds,” he . He later mentioned in a Twitter that the Twitter emblem could be modified Sunday. “It ought to have been finished a very long time in the past, sorry it took so lengthy,” he mentioned.

Later that night time, he reportedly emailed staff in regards to the change. In keeping with Platformer’s Musk emailed workers saying the corporate would change into X and that his word “was the final e-mail he’ll ever ship from a Twitter e-mail tackle.”

Twitter didn't instantly reply to a request for remark.

It’s lengthy been identified that Musk favors the “X” branding. The banking startup he co-founded in 1999 was known as x.com, and his recently-announced Ai enterprise known as . And Twitter’s holding firm was rammed to X Corp . Musk has additionally talked about how X would assist Twitter change into an Although Musk has provided few specifics on this imaginative and prescient, many consider he’s referencing apps like WeChat, the preferred app in China that folks use for a number of on a regular basis actions, like funds and procuring, along with social networking.

Nonetheless, formally abandoning the Twitter model might be a dangerous transfer for Musk. The corporate is already dealing with an that’s resulted in a lack of extra the corporate’s advert income. A rebrand might additional alienate advertisers. On the identical time, Musk could also be betting {that a} new identify and id might assist the corporate shed its ties to its former management and the selections made beneath them, each of which he has been deeply important of.

This text initially appeared on Engadget at https://www.engadget.com/elon-musk-is-rebranding-twitter-to-x-and-killing-the-bird-logo-165944573.html?src=rss

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