Sonic the Hedgehog Pace Cafe at SDCC Interview and Photographs

io9 is at San Diego Comic-Con 2023 and we made a pre-convention middle detour to the Sonic the Hedgehog Speed Cafe, a fast food activation impressed by SEGA’s Sonic the Hedgehog video game universe.

Secret Sauce Society’s co-founder Kevin Search engine optimization was on the pop-up to elucidate how the collaboration with SEGA took place. And sure—it all began with Sonic’s iconic chili canine. “This one began with a protracted relationship with the SEGA group and we actually dreamed about an thought to carry nice chili canine—Sonic’s chili canine to actual life,” Search engine optimization shared. “And so there was loads of design conversations, dreaming conversations, and it lastly led to the group working with our group, Secret Sauce Society, to carry collectively superior scorching canine.”

Sonic the Hedgehog Pace Cafe was bustling after we visited the placement within the coronary heart of Gaslamp—it had a few four-hour wait time from what we might inform, as the road filled with online game followers queued down the block. The menu curation has a wide range of choices impressed by the sport with taste twists, just like the aforementioned “Sonic’s Traditional Chili Canine,’’ and likewise that includes a crispy fried hen sandwich referred to as the “Knuckles Sandwich,” as a result of it has a success of spice that may punch you within the face (I attempted it!).

Search engine optimization laughed, explaining “That’s why Knuckles Sandwich is spicy, as a result of it as a result of it has a punch.” Moreover, there’s “The Evil Genius” egg salad sandwich and “The Excellent Eggdog,” which appeared darkly questionable however have been really peppery with umami. Of the curation Search engine optimization mentioned he was impressed by the character profiles, clearly, “Yeah, and ‘The Excellent Eggdog’—what’s enjoyable about that’s that merchandise is from the brand new cookbook that simply launched. So we additionally did a play on that, the place we did the very same scorching canine that you may get in [the Sonic the Hedgehog] cookbook.” Sides and drinks embrace “Golden Ring” onion rings and colourful frozen slushes impressed by Sonic, Knuckles, and Tails.

The design and ambiance felt proper at residence with the unique SEGA Genesis aesthetic. It was like, we’re quick meals meets Sonic,” he mentioned, hence the title “Right here’s loads of racer stripes that go together with Sonic, so that you’re going to see loads of that theme that’s round. Our merch is impressed by that as properly. Should you take a look at among the designs that we’ve, it’s type of like these like racer logos—so all of us introduced all of that really feel in. And likewise for us, we love tradition and we all know that Sonic finally is a Japanese model. So we stored that for lots of our hoodies and shirts with unique logos from Japan as properly.”

Click on by way of for a take a look at the Sonic the Hedgehog Pace Cafe now open by way of August 20; throughout Comedian-Con (July 19-23), hours run from 11:00 am-midnight.

Location: 910 J St Area 2, San Diego

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