Twitter is limiting the variety of DMs unverified customers can ship

Twitter has once more made its platform rather less usable for individuals who select to not pay for a Blue subscription. The corporate has announced that it’ll quickly implement a brand new rule that places a restrict on the variety of DMs unverified accounts can ship per day. In a tweet, Twitter mentioned the change is a part of its efforts to scale back spam in direct messages, which has seen a pointy uptick not too long ago. 

On July 14th, the web site added a brand new message setting that sends DMs from accounts folks comply with to their main inbox and DMs from verified customers they do not comply with to their message request inbox. Twitter mentioned it noticed a 70 p.c discount in spam messages every week after the brand new setting got here out. Earlier than that, the web site limited the power to ship DMs to individuals who do not comply with them to Blue subscribers solely. 

Whereas Twitter mentioned the upcoming change is supposed to scale back DM spam, it is nonetheless one other transfer that not-so-subtly pushes unverified subscribers in the direction of paying for Blue membership. In reality, the web site’s announcement about it explicitly tells folks to “subscribe at this time to ship extra messages” and features a hyperlink to the subscription web page. Twitter additionally beforehand put a strict cap on what number of tweets a day a person can see, with unverified accounts being restricted to 600 posts. 

Elon Musk tweeted this month that Twitter is affected by an ongoing unfavorable money movement, as a result of its promoting income has dropped by 50 p.c. Even when cash from subscriptions cannot make up for that, it is nonetheless cash within the firm’s pocket. 

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